Novus Loyalty IPO is a book build issue of 41,20,000 shares [₹69.15 crore]. The issue is a combination of a fresh issue of 33,00,000 shares [₹48.18 crore] and an offer for sale of 8,20,000 shares [₹11.97 crore].
The Novus Loyalty IPO will open on March 17, 2026, and close on March 20, 2026. The price band for the IPO is fixed at ₹139 to ₹148 per share. The minimum application size is 2 lot [2,000 shares], requiring a retail investor to invest at least ₹2,92,000 [based on the upper price band].
Novus Loyalty IPO Details
| Open Date | March 17, 2026 |
| Close Date | March 20, 2026 |
| Issue Type | Book Building Issue |
| Face Value | ₹10 Equity Share |
| Price Band | ₹139 – ₹146 Per Share |
| Listing On | BSE, SME |
| Issue Size | ₹60.15 Cr. [41,20,000 Shares] |
| Fresh Issue | ₹48.18 Cr. [33,00,000 Shares] |
| Offer For Sale | ₹11.97 Cr. [8,20,000 Shares] |
| Prospectus | DRHP | RHP | Anchor Investors |
Novus Loyalty IPO Reservation
A total of 41,20,000 shares are on offer in the Novus Loyalty IPO, of which 20,60,000 shares have been allotted to QIBs, 6,18,000 shares to NIIs, and 14,42,000 shares to RIIs.
| Category | Reservation | Shares Offered |
|---|---|---|
| QIB | 50.00% | 20,60,000 |
| NII | 15.00% | 6,18,000 |
| RII | 35.00% | 14,42,000 |
| Total | 100.00% | 41,20,000 |
Novus Loyalty IPO Market Lot
Retail investors can apply for the Novus Loyalty IPO with a minimum & maximum of 2 lot of 2,000 shares for an application amount of ₹2,92,000..
| Application | Lot | Shares | Amount |
| Retail Minimum | 2 | 2,000 | ₹2,91,000 |
| Retail Maximum | 2 | 2,000 | ₹2,92,000 |
| S-HNI Minimum | 3 | 3,000 | ₹4,38,000 |
| S-HNI Maximum | 6 | 6,000 | ₹8,76,000 |
| B- HNI Minimum | 7 | 7,000 | ₹10,32,000 |
Key Performance Indicator
| KPI [March 31, 2025] | Value |
| Market Capitalisation | ₹227.03 Crore |
| P/E Ratio | 49.89x |
| EPS | ₹2.03 |
| ROE | 31.74% |
| ROCE | 40.40% |
| RoNW | 27.39% |
| Dept/Equity | — |
| EBITDA Margin | 5.44% |
| PAT Margin | 3.43% |
| Net Assets Value | ₹10.68 |
| Price To Book Value | ₹13.67 |
Novus Loyalty IPO Peer Comparison
| Company | P/E | EPS | RoNW | NAV |
| Pelatro Limited | 53.72x | ₹5.64 | 6.31% | ₹77.64 |
Novus Loyalty IPO Dates
Novus Loyalty IPO open for subscription March 17, 2026, and close date on March 20, 2026. The allotment will be finalized on March 23, 2026, and the IPO listing on March 25, 2026.
| Open Date | March 17, 2026 |
| Close Date | March 20, 2026 |
| Allotment Date | March 23, 2026 |
| Refund Date | March 24, 2026 |
| Share Credit Date | March 24, 2026 |
| Listing Date | March 25, 2026 |
Novus Loyalty Company Financial Report
| Period Ended | Total Assets | Total Income | Total Expenses | Net Worth | Profit After Tax | EBITDA | Reserves And Surplus | Total Borrow |
|---|---|---|---|---|---|---|---|---|
| March 2025 | ₹14.81 Cr. | ₹104.63 Cr. | ₹99.57 Cr. | ₹13.09 Cr. | ₹3.58 Cr. | ₹5.69 Cr. | ₹13.08 Cr. | — |
| March 2024 | ₹12.36 Cr. | ₹73.61 Cr. | ₹69.56 Cr. | ₹9.50 Cr. | ₹2.96 Cr. | ₹4.82 Cr. | ₹9.49 Cr. | ₹0.82 Cr. |
| March 2023 | ₹13.38 Cr. | ₹59.61 Cr. | ₹58.81 Cr. | ₹6.54 Cr. | ₹0.55 Cr. | ₹2.27 Cr. | ₹6.53 Cr. | ₹3.53 Cr. |
Company Promoters
- Deepak Tomar
- Sweta Singh
| Holding Pre Issue | 95.62% |
| Holding Post Issue | — |
Novus Loyalty IPO Lead Managers
- Smart Horizon Capital Advisors Private Limited
Novus Loyalty IPO Registrar
Kfin Technologies Limited
Phone: 04067162222, 04079611000
Email: novus.ipo@kfintech.com
Website: https://ipostatus.kfintech.com/
Note: Check Novus Loyaltyna IPO Allotment Status Visit IPO Investors Allotment Page And Search Your Registrar IPO Allotment Status Link. Click Here…
About Novus Loyalty Limited
Incorporated in 2011, Novus Loyalty has emerged as a technology-driven company specializing in loyalty and rewards solutions for a wide range of industries. The company primarily focuses on helping businesses strengthen customer engagement and retention through modern loyalty programs. Over the years, it has served sectors such as fintech, e-commerce, software, banking, FMCG, and real estate by providing advanced technology platforms that support customer reward management and promotional campaigns.
The company offers a modern and flexible loyalty platform that enables businesses to run various types of reward-based programs. These include point-based reward systems, event-triggered campaigns, cashback offers, purchase-linked promotions, and digital voucher programs. Designed using the latest technology, the platform can be easily integrated with existing systems and works seamlessly across websites, mobile applications, and physical retail outlets. This integrated approach helps businesses create a smooth and engaging experience for their customers.
Novus Loyalty provides two primary deployment models to meet the diverse requirements of its clients: On-Premises and SaaS (Software as a Service). The On-Premises model is installed directly on a client’s private servers or cloud infrastructure, allowing organizations to maintain complete control over their data and security. This model is particularly suitable for large enterprises with strict compliance and data protection requirements. On the other hand, the SaaS model is a cloud-based solution offered through a subscription system, enabling businesses to quickly deploy and manage loyalty programs without investing heavily in infrastructure. In addition, the company integrates AI-powered analytics within its platform, helping businesses analyze customer behavior and optimize their loyalty campaigns effectively.
The company has gradually expanded its presence across both domestic and international markets. In India, Novus Loyalty serves clients in several major states, including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka. Beyond the Indian market, the company also caters to international clients in countries such as the United Arab Emirates, the United States, Australia, and Puerto Rico, demonstrating its growing global reach.
As of January 31, 2026, the company operated with a team of around 50 professionals. Despite having a relatively compact workforce, Novus Loyalty has been able to deliver technology-driven solutions by focusing on innovation, efficient processes, and strong industry expertise.
The company’s competitive strengths lie in its comprehensive loyalty solutions, which are designed to cater to multiple industries and business models. It is supported by an experienced management and promoter team that brings industry knowledge and strategic vision. Additionally, its focus on quality assurance and adherence to certifications ensures reliability in service delivery. With clients in both domestic and international markets, Novus Loyalty continues to strengthen its position in the loyalty technology segment.
Objects Of The Issue
- Funding of expenditure towards Investment in upgrading enhancement of and development of new products (₹13.00 Crore)
- Business Development and Marketing Activities including manpower hiring (₹9.62 Crore)
- General corporate purposes and unidentified inorganic acquisition
Company Address
Novus Loyalty Limited
727, Udyog Vihar Phase V
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
Phone: 9717154514
Email: investor@novusloyalty.com
Website: https://www.novus-loyalty.com/
Novus Loyalty IPO FAQs
What is Novus Loyalty IPO?
Novus Loyalty IPO is a SME IPO of 41,20,000 equity shares of the face value of ₹10 aggregating up to ₹60.15 Crores. The IPO issue priced at ₹139 to ₹146 per share.
What are the open and close dates of the Novus Loyalty IPO?
The IPO will open on March 17, 2026 and will close on March 10, 2026.
What is the price band for Novus Loyalty IPO?
The price band for the IPO is fixed at ₹139 to ₹146 per share.
What is the issue size of the Novus Loyalty IPO?
The total issue size of the IPO is ₹60.15 Cr., comprising both fresh issue and offer for sale (if applicable).
What is Novus Loyalty IPO Minimum and Maximum Lot Size?
The minimum bid is 2 Lot, 2,000 Shares with ₹2,92,000 amount while the maximum bid is 2 Lot, 2,000 shares with ₹2,92,000 for the IPO.
What is Novus Loyalty IPO Investors Portion?
The investors’ portion for QIB 50%, NII 15%, RII 35% for the IPO.
When will the basis of allotment for the Novus Loyalty IPO be finalized?
The the IPO allotment is expected to be finalized on March 23, 2026.
When will the shares of Novus Loyalty IPO get listed?
The IPO shares are expected to be listed on the BSE and NSE on March 25, 2026.
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| Novus Loyalty IPO GMP |
| Novus Loyalty IPO Subscription |
| Novus Loyalty IPO Allotment |
This content has been researched and written by the IPO Investors Team…
Disclaimer: Readers are strongly advised to seek guidance from a qualified financial advisor before making any investment decisions. Relying solely on the content presented here for financial choices is done entirely at the reader’s own risk.
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